Daily Musings

Edith Stevens on the rooftop of The Boston Post. Circa 1930s

Edith Stevens on the rooftop of The Boston Post. Circa 1930s

 
 

Capturing and Driving Trends

Her keen eye for fashion helped drive the conversation about emerging style and trends. Edith’s musing, appearing daily for almost 4 decades, were an influential shared point of reference for female shoppers of the day, who helped solidify the trends highlighted in her strip.

Numerous local retailers incorporated Us Girls strips into their sales and advertising efforts further reinforcing the fashion trends she featured.